Design Opinion

3 Steps to More Powerful PowerPoint Slides

Step 1 Write your script ­ or notes. Do this in PowerPoint's speaker's notes section. Write one note page per idea. DO NOT start writing on your slides. Step 2 Find a notebook (I have an 8.5 X 11 storyboarding sketchbook) and jot down your headlines, using each page...


PowerPoint Audiences are People, Too

I "grew up" in the marketing and advertising world. For each project we carefully analyzed the target audience in an effort to create relevant and effective materials that connect with them emotionally and compel them to act. We leveraged information using market research, demographics and...