Ways to make a new presentation out of old slides ...
In a single day, two of my clients discussed strategies on how they would like sell to potential customers. They used the term "Insight Selling," citing the rationale that today's customers are engaging suppliers only after they have done significant due diligence to determine their needs, identify...
I "grew up" in the marketing and advertising world. For each project we carefully analyzed the target audience in an effort to create relevant and effective materials that connect with them emotionally and compel them to act. We leveraged information using market research, demographics and...