In a single day, two of my clients discussed strategies on how they would like sell to potential customers. They used the term "Insight Selling," citing the rationale that today's customers are engaging suppliers only after they have done significant due diligence to determine their needs, identify...
I am flattered to have been invited to present at the 3rd Annual Outstanding Presentations Workshop, hosted by fellow MVP Ellen Finkelstein. I'm among six other MVP colleagues and Rick Altman, the annual Presentation Summit host, that make up this year's 8-week webinar series. Ellen...
[caption id="attachment_93" align="alignleft" width="257" caption="Before: What's so important about the information on this slide?"][/caption] Take a look at the Before slide image here. It's not as bad as many of the slides I've seen in my day. There's a lot of white space and only a few short, succinct...
Step 1 Write your script or notes. Do this in PowerPoint's speaker's notes section. Write one note page per idea. DO NOT start writing on your slides. Step 2 Find a notebook (I have an 8.5 X 11 storyboarding sketchbook) and jot down your headlines, using each page...
Because she's willing to create presentations using the software that is most appropriate for an end-user, theWiz broadens potential business opportunities. It's the age-old issue: Mac vs. PC. Which is better? Designers will tell you that the Mac, hands-down, is better for fine design. I won't argue...
I "grew up" in the marketing and advertising world. For each project we carefully analyzed the target audience in an effort to create relevant and effective materials that connect with them emotionally and compel them to act. We leveraged information using market research, demographics and...
Take a look at this PowerPoint presentation that ran as background during a very dramatic presentation about luxury design for the home. It runs completely on the horizontal. http://www.facebook.com/pages/Presentation-Wiz-Inc/177969412243549?v=app_2392950137&ref=nf...
http://tinyurl.com/4tgbuew...